What is the difference between scrubbing and shaving?

Scrubbing is when an advertiser doesn’t pay for invalid or duplicate leads. For example, while a publisher might have generated 100 raw sign-ups to a campaign, 10 were already in the advertiser’s database and 10 more contained bad data. So out of those 100 sign-ups, 80 were valid leads and 20 were scrubbed. Shaving is … Read more

Does Dynu In Media shave or scrub leads?

No, we do not. Dynu In Media is completely dependent on an advertiser identifying when a lead/sale is valid. We commit to keep everything transparent with you. When an Advertiser scrub leads, we would request a report with reasonings, and investigation results to pass to the publisher who has sent those leads.