Wanna Expand Your Affiliate Business via TIKTOK? Here Are Best TikTok Ads from Big Brands!
TikTok ad – a new way to help brands reach younger and content-hungry demographics, is fast becoming a popular eCommerce ad choice as we can quickly realize these days.
But, any stats that raise your curiosity to get into this game?
A TikTok ad can reach 50.3% of adults in the United States with the majority being Gen Z (inclined to spend just when they want something, while others are more cautious with money), according to Data Portal. So if you’re new to this ad form and desire to make money through affiliate marketing with it, this article about Best TikTok Ads is what you need! We’ve picked some of the best TikTok Ads from big brands that are sure to get inspiration for your campaign.
Welcome to the world of TikTok Ads. Keep scrolling to dive into this bluest ocean with Dynu In Media now!
What Are TikTok Ads?
You may ask, “Does TikTok have ads feature for users like businesses, brands, affiliates, and startups, to promote themselves?” The answer is: Definitely Yes!
As a form of advertising on TikTok, TikTok ads allow advertisers to promote their brand or product through engaging short videos. Also, it can be used to increase brand awareness and reach a new audience, as well as increase organic views and likes.
Or we could say, the best TikTok ads offer advertisers a new and engaging way to convey their message, and ultimately, appeal to their target audience.
Planning to run TikTok Ads so want to know more about examples or case studies to get your creative juices flowing? Hopefully you can learn something from this article!
Top 5 TikTok Ads
In total, there are 5 different types of TikTok ads that many e-commerce businesses are using. All of them serve different purposes, including:
- TopView Ads
- Brand Takeover
- In-Feed Ads
- Branded Hashtag
- Challenge Branded Effect
TikTok ads are very diverse these days, so depending on your affiliate business and budget, you can choose a super match Ads format for yourself.
Curious for more details about these types of TikTok Ads? Make sure you read this post about Affiliate marketing on TikTok!
It’s time to have a look at some of the best TikTok ads examples for each type. You may learn something from them.
Great TopView Ads on TikTok
TopView ads – videos shown in the For You section that auto-play as soon as users access the feed. Brands get various ways to capture user attention, especially since the ad takes up the entire screen and runs for up to 60 seconds (After 3 seconds, it will seamlessly switch).
V Energy Drink – as one of the best examples of TopView ads is an example.
TikTok users were tasked with coming up with their own V Energy trick shot then the resulting influencer content was turned into this kind of ad and ran throughout January.
Thanks to that, V Energy’s follower count increased by 5,000. Sounds engaging?
The Best TikTok Ads Brand Takeover Examples
Brand takeovers ads support 3-second JPGs as well as 3-5 second videos. They allow advertisers to choose from either a static or display ad that takes over the entire screen.
In order to boost reach and engagement, many companies have used this brand takeover ad format. In a particular case, when Pepsi Max was about to release their new flavors in Australia, they launched a campaign on TikTok.
This is an excellent TikTok brand takeover example.
The CTR (click-through rate) for this campaign in one day was 24% and reached 2.4m users in just one day. By the campaign’s end, the Pepsi Max takeover ad had an overall CTR of 17% and had garnered more than 10 million impressions.
This ad attracted 2.4 million users in one day with a click-through rate (CTR) of 24 percent. This brand takeover advertisement had more than 10 million impressions by the campaign’s completion and had an overall CTR of 17%.
Or take Mercedes-Benz as another example. The marketing team of Mercedes-Benz knew that to get audiences from Gen Z and Millennials to focus in a unique way, it was essential to get them moving with a unique campaign.
High-quality brand takeover ads were released, along with used user-generated content – a mix of in-feed ads.
Over 185.000 videos by 73.000 users that reached 180 million are proof of the campaign’s viral. It also did wonders for their reputation too.
There was a 66.3% increase in ad recall and an 18.2% boost in brand favorability, allowing them to gain 30,000 new followers.
The Best TikTok In-Feed Ads Examples
This type gives the ad a native feel, generating content like other TikTok users. These auto-play ads are shown in For You’d curated feed and can be up to 60 seconds long with sound.
Users can interact with them by sharing, liking, or following.
Couture fashion brand Balmain decided to introduce its latest designs via a TikTok Live fashion show.
The in-feed ads were used before and during the live stream in order to promote the show and appear during the broadcast also. It was a unique tactic that absolutely paid off.
More than 22 million views are the sponsored in-feed ads garnered, do not stop there, when the show began, up to tens of thousands of followers signed up to get notified.
BMW partnered up with a famous K-pop artist – Henry, for their latest hybrid vehicle – the BMW eDrive. This “e-ideal Vibe” campaign was a big hit, featuring a remix of Thunder by Imagine Dragons.
It generated 6.29 million engagements and 45.99 million video views.
The Best TikTok Branded Hashtag Challenge Examples
Branded hashtag challenges aim to increase user engagement and foster brand awareness. Then when a user clicks on a hashtag, the brand’s landing page will play on and show other curated videos featuring the same hashtag. A hashtag tool you might expect is Tik Tok hashtags.com.
One of the biggest football clubs all over the world, FC Barcelona was partnered with OPPO – a Chinese mobile phone brand, for the #GoForIt online campaign. A custom music track was released encouraging creators to share noteworthy moments from the club’s history.
This campaign was a resounding success, generating 676,000 views. Such an impressive number, isn’t it?
Another one came from Maybelline New York, to announce the launch of their new products in Vietnam, this company opted for a branded hashtag campaign for marketing with the hashtag #Maybeli. A music video is also promoted for it, entitled “May Be Li.”
And what was the result? Creators made 75,000 videos and reached 19 million users from across Vietnam.
The brand preference increased by 141.26%. And best of all, online sales jumped by 32.4%.
TikTok Branded Effect Examples
Branded effects are a great way to engage audiences, giving them the chance to create unique content with special stickers, filters, or other special effects.
The more creative the effect, the higher engagement is likely to be.
The ad from Netflix is a top TikTok ad example using a brand effect.
#TribesChallenge – a special branded effect to accompany its branded hashtag challenge created by Netflix. The target was to promote the show Tribes of Europa, which was about to launch in Germany.
10 popular German TikTokers joined the campaign, who used Netflix’s custom branded Effect and the #TribesChallenge hashtag.
The results were mind-boggling. It brought 1.5 billion video views.
Check out Tiktok’s Top Performing Ads by This Tool
Do the examples above interest you and want to find more cool things?
Best news, TikTok has launched a new Ad Library tool, also called “Top Ads”, which allows you to discover the best performing TikTok ad campaigns, by vertical and region, in order to get inspiration from their approach.
You can filter your displayed results by time honing in on the most relevant examples for your business.
TikTok also notes that those that advertisers have authorized “and may not reflect all the actual top-performing ads” are limited to using ads displayed in the library.
So I would like to say that this tool doesn’t seem overly comprehensive as yet – despite that, there are some interesting and valuable examples.
There are separate tabs for “Popular trends” also, which emphasize the latest trending themes in the app. And “Showcases” – which provides a range of ad case studies to check out. If TikTok continues to build out this platform, it could be a great resource for TikTok marketers.
What Makes a Great TikTok Ad?
Wanna make TikTok ads go viral? Just need to incorporate many elements at once to create a good TikTok ad campaign. “Don’t make ads make TikToks”!
It’s important to partner with established TikTok creators to ensure an established target audience sees ads. It’s better to make sure it’s right by using professional marketing companies.
Almost all successful TikTok ads have partnerships with famous TikTok influencers, to launch the campaign.
The greatness of TikTok is the engagement brands can have with their audience. The most successful ad campaigns are:
- Original
- Authentic and consistent with the brand persona
- Involve user participation
- In vertical format
- High energy
- New call-to-action
When different components are combined in a good way, TikTok can drive sales and engagement through the roof.
Brands that aren’t using this platform for advertising are almost certainly missing out on a huge potential.
>>> See more about how to affiliate on TikTok at Affiliate Marketing on TikTok or even the comparison from TikTok vs Facebook in the Affiliate Arena.
Hope this post about the Best TikTok Ads helps you get inspiration for your next campaign. And if you love these words, don’t forget to refer to other articles at Dynu In Media Blog to know more interesting things about Affiliate Marketing! Drop us a comment if you have any thoughts.
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