Sweepstakes Offers – 101 Things You Should Know Before Promoting!

Sweepstakes offers – present an outstanding balance between safety and high conversions, as stated: a stable and popular vertical.

Are you on the way to collecting info about this kind of offer to promote? Even if you are a newbie or even a pro, this article is best suited if you desire to get a better understanding of how to work successfully with it. (Small note: Don’t forget to read to the end to access the most attractive Sweepstakes offers).

If you’ve got traffic, it’s time to give this post a read to learn how this vertical can fill your bank account! Now, here you are Sweepstakes offers – 101 things you should know before promoting by Dynu In Media!

What are Sweepstakes?

For anyone unsure what Sweepstakes is: just think of an offer that a user has to give their personal data (first/last name, phone number, email) in order to take part in some giveaway. 

A Sweepstakes is a kind of promotion that allows all players to enter without any purchases (and usually includes the words “No purchase necessary”). And of course, Sweepstakes are something any consumer dreams of: electronic gadgets (iPhone/iPad/etc.), coupons, homeware, or even travel vouchers. 

As a Sweepstakes affiliate, getting money from it is very simple; you get paid for every lead you drive: all the personal information you obtain.

“Are Sweepstakes fake?” or even illegal?

Not really. Some Sweepstakes are run by legitimate firms that really give participants a chance to win attractive prizes simply for entering. But, there’s no doubt that there are many Sweepstakes CPA offers out there that are created to scam you. So, before taking any action, research the offer you intend to promote.

>>> Wanna see the TOP 5 verticals that hitting trend this year? Make sure you read this post about Best Niches for Affiliate Marketing!

Why do brands choose to run Sweepstakes?

Well, to understand more about this offer, the reason why it was “born” should also be mentioned in this article, isn’t it?

There are 3 reasons why (so far) brands pick Sweeps to run:

For collecting data

Many people consider that the whole reasoning behind Sweepstakes affiliate marketing is to gather data – invaluable information about people entering them.

It’s true. Data gathered from every Sweepstakes affiliate marketing will give brands the huge information/statistics they need to make some analysis, ultimately planning their campaigns more successfully by better understanding consumer insight, preferences, and behavior.

Increase brand awareness and retail sales 

Do not stop there. The best part is, that a Sweepstake campaign can be a simple solution to rising customer engagement with brands.

Do Sweepstakes work for marketing? – Of course, yes!!

Gamification in marketing can be an interesting way to boost brand awareness. With Sweepstakes marketing, brands can promote their specific products by tying entries to purchasing the said product. 

Also, brands can accept social media engagement as an entry into Sweepstakes in order to increase their brand awareness and overall reach online. 

Huge benefits of running Sweepstakes offer for affiliates

Seriously, everybody loves to win something, and the Sweepstakes CPA offers have captured the psychology of the majority. Anyone who doesn’t like free stuff? 

Sweepstakes campaigns are unique in that every player has the same exact opportunity to win. With ever-rising prices and the ever-present desire to own more, any one of us is doomed to be drawn to any sort of giveaway. In this way, we got Sweepstakes offers – an always thriving vertical for affiliates to promote, even easy for newbies.

What are the main flows of Sweepstakes?

Three names in total, namely:

SOI (Single Opt-in)

SOI – the easiest conversion flow of Sweepstakes offers. When joining SOI Sweepstakes CPA offers, users just need to enter their basic contact information like name, e-mail, phone number, and similar data. 

One submission counts as a conversion, no data confirmation is required. 

However, also because of its ease of conversion. The cost per lead of this type of offer is minimal.

DOI (Double Opt-in)

As the name suggests, DOI offers are similar to SOIs; However, they require an additional step: Confirmation. The most common types of confirmation are text messages and emails, and some offers even require a voice call. The conversion is registered Once this process is completed.

Because the price is gone together with its quality, the payouts of this type of offer are a little more than SOI.

CC Submit (Credit Card Submit)

In this flow, users must provide their credit card details to sign up for a free or test trial of services. The next copies of the goods will be sent for the full cost or the subscription fee will be automatically debited when the trial period ends from the card.

CC Submit usually has lower conversion rates compared to SOI (Single Opt-in) and DOI (Double Opt-in) due to the added number of steps.

How to run Sweepstakes offers?

How to promote Sweepstakes offers?

All Sweepstakes have one thing in common: they offer a chance to win something universally attractive.

Along with that, some popular types of traffic we could list when it comes to Sweepstakes offers promotion in Affiliate Marketing include: Native, Display, Social, Email, Push, and Pop.

Alright, we all know that the most expected thing in this part is ways Sweepstakes offers promoted which brought real, so here you go the list: 

• Write a blog post
• Sweepstakes and contest directories
• Link to your Sweepstakes offers from your homepage using an image
• Send an Email newsletter
• Utilize video
• Google AdWords
• Post it on social media (like TikTok, Facebook, Instagram, etc.)
• Post on forums (Reddit, e.g.)
• Promote tweets
• Promote the giveaway to customers post-checkout
• Seek endorsement from someone famous
• Promote the giveaway to customers post-checkout
• Include a message in your packages
• Member with another company
• Partner with YouTube channels

Do you have any ways to run this? How do you promote Sweepstakes offers? Leave a comment if you have another interesting way!

Sweepstakes creatives: where to find them​

One of the keys to success with Sweepstakes offers is warming your customers by using pre-landers during the promotion. Likewise, having the right creatives will entice users to take the right actions and provide the information needed to register a conversion.

So, how to find Sweepstakes creatives?

For static banners, you can always find pics of the prize itself. On the other side, If you want to use videos, TikTok or Instagram is the best idea, you can always go to seek sources in the search bar and choose videos or reels. Then add your own sound or insert some inscription.

For pop and push traffic, you can always go to spy services and get ideas for any static formats.

Furthermore, you can also add the word “Sweepstakes” to get more particularly designed creatives.

Tips from experienced affiliates​

And now, enough theory, here are some pro tips from experienced affiliates​:

Tip 1: Use fewer words, and focus on the prize and the button (you can write there “Participate”, or “Try now”).

Tip 2: Make the user feel special – they should feel lucky to be a part of the giveaway.

Tip 3: You have to make users feel like they don’t have any time for consideration. They need to click NOW (“limited offers,” e.g.)

Tip 4: Test different banners/videos and approaches to get other users interested (men or women, younger or older). 

Tip 5: An attractive landing page is very important, where users can see what they have been dreaming of since the presentation of this gadget. 

Tip 6: Think about running CC submit Sweepstakes affiliate marketing. By promoting them, you have the opportunity to reach good numbers in the statistics in a fairly short time.

Tip 7: It is necessary to follow the latest updates in the field of gadgets so that your ads are the most relevant. So be in trend!

Tip 8: Remember about holidays and international sales day; people love to give and receive gifts!

List of Sweepstakes affiliate programs with high payouts

So far, it’s quite hard to access Sweepstakes offers from advertisers but have to go through the Sweepstakes affiliate networks because of privacy.

And you know what, in Dynu In Media (or could be said network Sweepstakes), we provide a list of Sweepstakes offers and Sweepstakes affiliate programs with the competitive payout that could fascinate you. Curious? Check it out more at: Dynuinmedia.com.

>>> Wanna see more about other verticals? This article is what you expect! Verticals in Affiliate Marketing.

Is Sweepstake worth entering? Abs, you have your answer. Drop us a comment below if there is anything you would add and share your thoughts about this Sweepstakes offers view. Hope you guys love this and please don’t forget to refer to other posts on Dynu In Media’s Blog to learn more about enjoyable Affiliate Marketing knowledge!