What Is A Unique Click? How Does It Differ From Total Clicks?

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Why is it important to understand what a unique click is? Well, whether to look at total clicks or unique clicks can affect the way you examine your email marketing or ad campaign’s results. Either gives you a different review of your marketing plan and an idea of changes for better outcomes. Dynu In Media will explain them below. Scroll down to learn more.

Unique Click
Unique Click

What Are Unique Clicks?

Unique clicks are the number of visitors who clicked on a link from your campaign. Regardless of how many times that visitor clicked on the link, it’s counted as only one.

How To Calculate Unique Click Rate?

Now you know what unique clicks are. But there’s another noteworthy metric when it comes to understanding your campaign performance. It’s the unique click rate.

The unique click rate is the number of unique clicks to the number of target audiences in a campaign.

Suppose you’re running an email marketing campaign targeting multiple recipients. The unique click rate formula looks like this:

Unique click rate = Number of unique clicks / Number of email recipients

Why Are Unique Clicks Important?

Why Are Unique Clicks Important?
Why Are Unique Clicks Important?

Unique clicks are important and necessary for these reasons:

  • The unique click rate gives you a comparison between different email campaigns for different product lines. You’ll know how subscribers respond to each of these products, leading to more appropriate marketing as well as production plans in the future.
  • The unique click rate also shows you how subscribers react to different email copies and email types. The more your subscribers engage with a specific email type, for example, the more you want to maintain it. Also, you might want to optimize the emails with a low unique click rate.
  • You can have an overall picture of your audience’s personality by knowing what sort of content your subscribers prefer. That leads to more content that’s relevant and exciting for them to take further action.

While relying on unique clicks to optimize your current email campaigns, note that there can be factors that affect your measure of the unique click rate.

For example, new subscribers tend to open newsletters and click on links within because they’re excited after just signing up. Vice versa with loyal subscribers.

Another example can be like this. You send your emails to a group of recipients TOO often. Imagine receiving newsletters from a brand five times a week — it’s disturbing if it’s not boring to the subscribers.

What Are Good Unique Clicks?

There are no standards for a good unique click rate because it depends on what industry you’re in. In general, however, 2-5% is a nice unique click rate.

What Are Bad Unique Clicks?

If it falls below 2%, it’s a bad unique click rate. That low portion is your sign to optimize your email campaigns for better engagement.

What Is The Difference Between Unique Clicks And Total Clicks?

The difference between unique clicks and total clicks is quite obvious.

Unique clicks: indicate how many subscribers clicked on a link.

Total clicks: indicate literally how many clicks subscribers made upon a link. This means every single click is counted even though it comes from one subscriber.

Remember that a low unique click rate shows that your content might be less fascinating to subscribers. If it’s below 2% or a standard rate in your industry, it’s your sign to make some changes. Dynu In Media hopes this article has made clear what unique clicks are, how it differs from total clicks as well as their importance as a marketing metric. Thanks for reading.

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